Sharing the Secret to Marketing Success

Sharing the Secret to
Marketing Success

Before I became a professional marketing mentor and launched my own marketing development program, I built a career in the fast-moving consumer goods (FMCG) and beauty industry.

Reflecting on my journey, I often wished for a mentor to guide and support me. I realized how valuable such guidance could have been for me — saving time and energy while helping me grow and develop as a marketer and professional.

This realization inspired me to become a professional marketing mentor who focuses on helping talented global students and professionals with marketing potential and a strong determination to succeed.  I’m excited to work with you — and help you unlock your full potential as a marketer!

Experience Matters. Meet Your Marketing Mentor – FiFi

Promoter for fortune global 500 brands

ESSEC alumna and former admissions committee member

Quadrilingual:

Living or working experience in five cities:

She has lived, studied, and worked across Paris, Singapore, Tokyo, Shanghai, and Taipei and built solid marketing experience in cross-cultural environments.

After graduating from the MBA in International Luxury Brand Management at ESSEC Business School, FiFi put her knowledge of marketing and luxury goods to use and joined LVMH as a product development consultant.

FiFi has also been a part of the Chief Digital Officer’s team at L’Oréal, managing more than 20 brands in the Greater China Region and driving sales growth through Giorgio Armani’s operational marketing team. 
Through these experiences, FiFi has gained hands-on experience in new product launch, public relations event planning, enterprise marketing training, and training development and delivery for more than 100 brand marketing managers.

Aside from her deep knowledge of the luxury beauty market, FiFi has also built expertise in the FMCG field, working for market-leading companies like Uni-President and Yahoo! Taiwan, where she focused on building premium brands, integrating marketing strategy, digital marketing, marketing trend analytics and consumer insights, product marketing, and new product development.

Click the right arrow (→) to view the brand story

Taipei

Born and raised in Taipei. Although I’ve been all around the world, Taipei has always been my home.

Japan

Set sail: starting my four years of university life in Japan

Shanghai

Living the expat life in Shanghai I overcame the age barrier and earned more than NT$1M a year, but at the peak of my career, I decided to change things up by pursuing an MBA at ESSEC.

Bonjour Paris!

During my time in Paris, I networked my way to the top and became an experienced industry veteran with the help of ESSEC’s incredible curriculum and community.

Back to Shanghai

After graduating from ESSEC, I returned to Shanghai to make waves as a marketer for the world’s largest cosmetic group. I interviewed, trained, and mentored many talented early career marketers.

Singapore

Becoming a content creator in Singapore.In 2021, I held my first Accelerator, hoping to use my past experience and passion for marketing to pass the torch to young marketing talent and share my story without time or space constraints.

Sharing the Secretsto
Marketing Success

Guest Speaker

Open to business school and marketing panel invites, sharing marketing strategy tips the Fortune Global 500 would rather keep secret, and career planning for roles at Fortune Global 500 companies.

· Marketing strategy planning and execution
· Career planning and coaching
· Cross-cultural communication techniques
· Applied data analytics

A Guide for
the Modern Marketer

International Marketer Accelerator

Supporting small and medium businesses (SMBs) to train in-house marketing talent, with a focus on the application of Fortune Global 500 marketing techniques to SMB marketing strategy.

· Brand strategy
· Product development
· New product launch planning and execution techniques
· Digital marketing strategy
· Data analysis

International Marketer Accelerator Top-5 Reasons to Enroll

You’ll participate in five interactive lessons built to simulate real-world challenges for modern global marketers.

Through a three-month immersive training simulation, participants will learn what it takes most brand managers a year to learn. through this intensive course of study, participants will accumulate first-hand marketing experience under the guidance and mentorship of experienced marketing executives.

Five key takeaways:
Takeaway 1: create brand influence
Takeaway 2: develop popular products
Takeaway 3: strategize global new product launches
Takeaway 4: conduct a 360° integrated marketing campaign
Takeaway 5: create win-win digital marketing content

You’ll create three professional portfolios

Participants create three professional portfolios as they learn the secrets behind Fortune Global 500 companies’ marketing strategies, from new product development to creating brand influence to launching products to the global market.

You’ll be guided by an industry veteran who knows the secrets of the fortune global 500.

An industry veteran will open up on her past experience and share real-world case studies to teach participants the secrets behind launching and marketing a new product at a fortune global 500 company.
reason 4: you’ll get tailored development advice as part of personal consultations throughout the course.
throughout the program, your marketing mentor will be there for you, guiding you through the ups and downs while providing you empathetic and professional advice on how to run marketing campaigns and develop as a marketer.

You’ll get tailored development advice as part of personal consultations throughout the course.

Throughout the program, your marketing mentor will be there for you, guiding you through the ups and downs while providing you empathetic and professional advice on how to run marketing campaigns and develop as a marketer.

You’ll get access to the priceless fortune global 500 marketing model.

The fortune global 500 marketing model will be demonstrated and showcased throughout the course. in the end, students will have the opportunity to apply it to their portfolios.

the international marketer accelerator can be customized to meet your particular needs or count for professional development credit. please reach out to fifi with more information about your unique needs, either on the website contact form or by email.

Testimonials

Through discussions and brainstorming with experienced marketing professionals in the class, I gained a deep understanding of branding and developed an international marketing mindset, from initial strategy to the operations of Fortune 500 companies. After the class, my analytical skills as a marketer became increasingly sharp. I also gained a comprehensive understanding of how multinational beauty groups build brands, decide whether to develop new products, and market them globally after launch.

During the Marketer Accelerator Master Class, I was guided to think about product selling points and audience connections from an industry perspective, covering integrated marketing, new product launches, and O2O marketing. It is perfect for those who want to enhance their marketing skills!

This course helped me understand the entire marketing process, from brand communication to product development, and then to 360-degree marketing campaigns and new product launches, giving me a more comprehensive understanding of the marketing ecosystem! FiFi is very professional who explains marketing concepts using real cases and teaches basic principles in an easy-to-understand way.

What attracted me to Fifi was her strong industry experience. She knows exactly what the industry is looking for and can analyze my weaknesses to help me improve. She continuously encouraged me to aim high and tirelessly helped me practice for interviews. Ultimately, she helped me secure an offer. I am very grateful to her and wholeheartedly recommend Fifi to everyone!

The course focuses on brand marketing, teaching how to shape brand image and convey values to consumers. We observed major brands' operations, solidifying my marketing skills. This course suits me as an agent, enhancing my understanding and experience in marketing and execution. It helped me grasp front-end brand concepts and successfully transition to a product manager role on the brand side!

Based on the brand positioning, product development, and 360-degree marketing planning taught in the course, I enhanced my marketing knowledge and created three marketing portfolios to thoroughly prepare for the beauty industry. These portfolios helped me secure a product development internship at L'Oréal's Asia-Pacific headquarters in Singapore. The practical content earned recognition and appreciation from my supervisor on the very first day. I am very grateful to Fifi!

Through solid assignments, I experienced the entire process from brand building and product development to 360-degree marketing campaigns. For someone like me without B2C industry marketing experience, this allowed me to quickly understand the gap in my skills and identify the areas I need to improve to be successful. This course is perfect for those who want to learn B2C marketing from practical experience!